36: Revolutionizing The Bra Industry, Danielle Rushton’s Story of Empowerment and Innovation

Podcast

Every woman knows the struggle of finding the perfect bra, a quest often fraught with frustration and disappointment. Enter Danielle Rushton of Wherewithal, the visionary CEO redesigning the intimate apparel landscape and redefining the bras and bra sizing for women in the 21st century. Her patented bra design allows women to personalize their bra size at any moment, while making Wherewithal the most size inclusive bra company to-date, with less than 2 years in-market. She is a self-taught designer, a mental health advocate, and passionate about connecting with women through foundational pieces that allow them the confidence and all day support they need to create the lives they want to live.

On our latest episode, Danielle shares her personal catalyst for change—a world of ill-fitting bras—and her innovative solution: an adjustable bra designed to adapt to the unique contours of a woman’s body, ensuring unparalleled comfort and personalization. Her journey from a fashion e-commerce background to self-taught design disruptor is a testament to the power of turning personal struggle into entrepreneurial triumph.

Danielle’s “I Wonder If” moment led to her exploration of self-love and its role in transformative innovation. Her commitment to empowering women shines as she transforms even the mundane task into a moment of empowerment. This episode sure is a call to embrace the change Wherewithal represents. Join us as we affirm the importance of every woman’s unique experience with intimate apparel and inspire you to find comfort, confidence, and self-expression in the everyday.

 

01:24          On Redefining Bra Sizing and Personalization … 

03:09         Not even a fashion guru and yet! 

04:37          Meanwhile, at the Home Shopping Network <<

06:33         Invention Birthed from the Franken brawl

07:46          Revolutionizing Bra Design!

11:19           The Comfort and Support of Bras

12:22          Changes in the bra industry <

13:08          But here’s what’s interesting all along ß

15:04          Challenges of Starting a New Business

16:07          Empowering Women Through Bra Innovation

19:20          Tampa – cultivating startups and new businesses!

21:04          Danielle’s two driving forces <<

26:31          Bras’ Impact on Daily Life

28:17           So what about the thong underwear?

29:59          Issues with Women’s Underwear Sizing

31:51           Wherewithal as a tool, resource, and support for women

34:08         On Ideal Mate and Business Partnership …

37:12           Danielle’s Partnership Requirements ß

40:02         What stimulates a relationship for Danielle?

41:37          Connecting with women just anytime!

43:19          Scaling and Expanding for Women’s Support

44:36         Self Love’s Impact on Bra Fittings

46:03         On Bra Business and Customer Feedback …

48:00         Danielle’s next “I Wonder If”  <<

 

Reach out to Danielle Rushton and find out more about her amazing intimate products here:

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Can’t seem to find the previous episode? Click here to listen >>> The Art of Pausing For Personal Rediscovery: Journey Beyond The Hustle, with Yolanda Harper – Ep35